Best of Mentoring: Ann Fishman on Generational Knowledge

Importance of Generational Knowledge

Ann Fishman’s mentoring series is based on her expertise in generational trends, helping business owners understand different age demographics and how they respond to different messages and why. In this session, Ann discusses why it’s important to understand these generational differences, but also the limitations of generational knowledge. While trends are useful in the aggregate, every person is different, and people do change over time.

Watch this “Best of” mentoring session below:

Come back next week for more mentoring!

About Ann Fishman

Ann Fishman is the author of Marketing to the Millennial Woman, and a renowned leader in studying generational trends. She has received 4 US Senate Research Fellowships and is the president of Generational Targeted Marketing, which provides insight on how companies both large and small can understand the preferences, trends and buying habits of each of America’s six generations.


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.