Marketing
GSB TV: Maximize Your Email Marketing
Email can be one of the most effective tools in your marketing arsenal. The ability to communicate directly with your customers any time is powerful, but to be effective it must be approached strategically. In this session of the GSB TV Digital Marketing Show, Jay Moore and Ed Fox offer an overview for anyone getting…
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Taproom Coffee: Education as a Marketing Strategy
“Education is an integral part to our image and identity,” says Jonathan Pascual, owner of Kirkwood Georgia’s Taproom Coffee. Jonathan uses free educational events to bring people to Taproom and ignite their passion in the things that Taproom offers. Taproom hosts monthly beer and coffee classes and they’re gearing up for their first “palate class,”…
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Taproom Coffee: Finding Customers Through Social Media
For Jonathan Pascual, owner of Kirkwood’s Taproom Coffee, customers come from a variety of sources. “Location is key,” he says. So, when deciding where to set up shop Jonathan looked for a busy street in a good area of town. Once Jonathan found his location, he set to work building the reputation of Taproom in…
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GSB TV: Making the Most of Sales Promotions
A promotion is a short-term offer used to generate sales, roll out a new product, and do many other things. On this session of the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt briefly look at different types of promotions and how they are best used. They also discuss the difference between…
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Repairing a Damaged Reputation
A reputation takes a long time to build, and can be damaged or even destroyed very quickly. So what do you do when something goes wrong, and threatens your hard-earned good reputation? Taking the right approach can be a lifesaver (or business-saver). Make sure your customers know and understand what’s wrong, take responsibility, and take…
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Laughing Skull Lounge: Differentiate Yourself
What makes you different from everyone else around you? Marshall Chiles, founder and owner (and self proclaimed “dudeman”) of the Laughing Skull Lounge in Atlanta, has created a business unlike any others in his market. With the smallest space and the fewest seats of any comedy venue, the Laughing Skull Lounge offers a more intimate…
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GSB TV: Get the Most Out of Content Marketing
Content marketing helps your business build trust and credibility with customers and prospects. On this session of the GSB TV Digital Marketing Show, Ed Fox and Edwin Bevens talk about how you can get the most out of content marketing in your business. By anticipating customers’ needs and providing value to people first, you can…
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Laughing Skull Lounge: Finding Customers
The best way to get new customers is to take care of your current customers, says Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta. If you deliver a great product or service, your customers will tell their friends about it, and word of mouth advertising like that is the best thing…
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A Brand Is…
Your brand. Everyone says you need one, and that it needs to be strong. With all these messages going around about branding, do you really know what it means? Don’t let “branding” just be vague, empty rhetoric. Make it real. Here are some of the things we mean when we talk about a brand. Logo…
Read This ArticleBeef ‘O’Brady’s: Learning from Failure
As a business owner, you have to measure failure on a day-to-day basis. If you had a bad day the day before, you have to find the lessons you can and then come back bigger and stronger the next day. Depending on where you are in life, failure can mean different things. For many people,…
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