Taproom Coffee: Finding Customers Through Social Media


For Jonathan Pascual, owner of Kirkwood’s Taproom Coffee, customers come from a variety of sources. “Location is key,” he says. So, when deciding where to set up shop Jonathan looked for a busy street in a good area of town. Once Jonathan found his location, he set to work building the reputation of Taproom in the local community.

Along with word of mouth advertising, Jonathan used social media—in particular Facebook, Instagram and Twitter—to establish Taproom as a destination for someone who is seeking a great cup of coffee or a great craft beer.

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Here’s how he did it:

Check back next week. We’ll have more from Jonathan.

Dan Fontaine

Dan Fontaine

Dan Fontaine is the Director of Video Production at Tarkenton Companies and for 4P Productions, directing creative strategy sessions, script writing, and both studio and live shoots. Prior to joining Tarkenton Companies, Dan studied video editing at New York University and worked on projects for The Science Channel, U.S. Soccer, Coca-Cola, and more. With extensive experience in video production, post-production, and web distribution, Dan can help answer any video-related questions you may have.