GSB TV: Maximize Your Email Marketing

Maximize Your Email Marketing

Email can be one of the most effective tools in your marketing arsenal. The ability to communicate directly with your customers any time is powerful, but to be effective it must be approached strategically. In this session of the GSB TV Digital Marketing Show, Jay Moore and Ed Fox offer an overview for anyone getting started with email marketing, plus tips for growing your list and planning your campaigns for anyone who wants to use this tool.

In this session, you’ll learn:

  • Simple ways to collect email addresses online and in person
  • Different email campaign objectives and how to reach them
  • Best practices for testing and measuring your campaigns

Watch the full session for these insights and more!

Come back next week for more GSB TV!


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.