Business Mentoring
Business Mentoring: The Foundation of Every Business
Sam Nebel and Charlie Siciak of Goodwipes discovered their entrepreneurial passion in college, while working and taking entrepreneurship classes. But the most important lesson came from their real life experiences working outside the classroom: that to have a business you have to make connections with people and sell. Many people are uncomfortable with selling, but…
Read This Article
Business Mentoring: 2015 in Review
As we close in on the New Year, we’re taking a look back at GoSmallBiz’s top posts in 2015. Today we look at this year in business mentoring, with 10 different guests talking with Fran about all different topics for small business owners. Go back and catch up on any sessions you missed, and review…
Read This Article
Business Mentoring: The Importance of Generational Knowledge
Understanding generational knowledge helps business owners reach out to different audiences and motivate their teams more effectively, says Ann Fishman, author of Marketing to the Millennial Woman. When dealing with Millennials specifically, she says, it’s important for business owners to recognize their lack of privacy and discretion. Millennials live in a water cooler world, and…
Read This Article
Business Mentoring: Team-Oriented Millennials
Every generation responds to different marketing messages, due to the differences in their life experiences and outlook. Ann Fishman, the author of Marketing to the Millennial Woman, says that one of the most important things to do for reaching younger generations today is to support local athletic teams, as Millennials are more focused on team…
Read This Article
Business Mentoring: What Defines a Millennial?
There are nearly 80 million Millennials in the United States. That’s more than the total population of the United Kingdom, France, Italy, or Spain. According to Ann Fishman, the author of Marketing to the Millennial Woman, this generation is going to change the world, so businesses need to understand them. Each generation develops characteristics based…
Read This Article
Business Mentoring: You Can Dream or You Can Do
Every business person gets knocked down and fails. When that happens, you have to get up. That message of hard work can be discouraging for some people, but Jeffrey Hayzlett says that if you want to be successful, that’s what it takes. It’s one thing to have big dreams, but it’s not enough. You also…
Read This Article
Business Mentoring: Empowering Employees with the Katelyn Rule
When you bring people onto your team, you are bringing them in because you believe in them and think they can be great. So if you believe in them, as the leader it is also your job to empower them. Jeffrey Hayzlett uses the “Katelyn Rule” in his business to get everyone on his team…
Read This Article
Business Mentoring: Think Big Act Bigger
It’s easy to come up with excuses for why something won’t work. Jeff Hayzlett’s new book Think Big Act Bigger includes a whole list of crowdsourced excuses, from “the dog ate my homework” to “we can’t do that on a Tuesday.” The most successful people, Jeff says, are the people are act boldly, and are…
Read This Article
Business Mentoring: What’s Next for Yvonne Tocquigny
Now is a great time to be an entrepreneur, especially in the software and technology industries, says Yvonne Tocquigny. While she sold her agency after 35 years this year, she is still closely involved in the startup world as a lead mentor at an incubator in Austin, Texas, and mentors many entrepreneurs. Because of the…
Read This Article
Business Mentoring: Selling Your Business
Yvonne Tocquigny built her agency over 35 years, and bootstrapped all the way. Over the years she got many people approaching her about buying her business, but she never seriously considered it. But one day, a man engaged her in friendly conversation while working on behalf of another company that was looking to acquire an…
Read This Article