Business Mentoring
Best of Mentoring: Selling Your Business with Yvonne Tocquigny
Yvonne Tocquigny’s mentoring series tells the story of her business journey, from starting her business after finding out her employer had folded while she was on vacation to her decision to sell the business 35 years later. She discusses how businesses start with a sense of desperation, the importance of an appetite for change, and…
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Best of Mentoring: Social Media Platforms with Jennifer Osbon
Jennifer Osbon’s mentoring series goes in depth with digital marketing, especially social media marketing. How does it work, what should you do, what should you not do? She and Fran talked about the growth and development of connective technologies, how to get started with social media, and building a social media strategy. In this session,…
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Best of Mentoring: Defining Millennials with Ann Fishman
Ann Fishman’s mentoring series looks at the power of generational marketing, especially when it comes to Millennials. Different age cohorts respond to different messages based on different experiences and common characteristics. In this session, Ann discusses the key factors in defining Millennials, the shared experiences in their formative years that have shaped a group of…
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Best of Mentoring: The Katelyn Rule with Jeff Hayzlett
Jeff Hayzlett’s mentoring series focuses on helping you think bigger in your business, and connecting vision to action. Discussions include how to act with boldness, identifying your personal conditions of satisfaction, and the stages businesses go through as they grow. In this session, Jeff talks about how he empowers his employees, using the example of…
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Best of Mentoring: TJ Muehleman on Raising Money vs Bootstrapping
TJ Muehleman’s mentoring series walks through his journey as an entrepreneur, starting and building multiple companies and building upon what he learned each step of the way. Discussions include how he has learned from failure, how to pick out the most important ideas in the midst of all the noise, and the way to build…
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Best of Mentoring: Molly Fletcher on Negotiation Speed Bumps
Molly Fletcher’s business mentoring series looks at all different aspects of the art of negotiation. As she discusses, the foundation of every good negotiation is a relationship, one built on trust and authenticity. She shares her tips for going the extra mile with clients and partners, and how to know when you should negotiate and…
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Best of Mentoring: Kory Kogon on The 5 Choices
Kory Kogon’s business mentoring series looked at the keys to building a powerful, productive team. That means building a team of people who have both character and competence, understanding how to motivate the 21st century employee, and identifying all the diverse stakeholders in a business. In this session, Kory talks about how to manage time…
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Changes Coming for Business Mentoring
If things seem different, don’t be alarmed! The GoSmallBiz Business Mentoring program will be undergoing a revamp over the next few weeks. For the past several years, our weekly video mentoring program has featured interviews with Fran Tarkenton and authors, business experts, and fellow entrepreneurs, discussing their approach to business and experiences. Month-long series have…
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Business Mentoring: The Most Powerful Marketing
Thanks to the internet, customers today have more access to the opinions of other people, and more outlets to share their own opinions. As a result, the value you create for your customer is the most powerful part of your marketing today. Happy customers will share their experience and lead to more customers, as Joe…
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Business Mentoring: Find the Next Differentiator
Whatever you might come up with that gives you a competitive edge today, remember that your competition is never far behind. No competitive edge is permanent, Joe Calloways says, so it’s important to always be looking for the next differentiator. Winning is fun, whether it’s in business or sports. But winning never comes without pain—failures,…
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