Startup
Business Mentoring Series — The Relationships That Help A Business Succeed
Last week on the Business Mentoring Show, Dan and Aaron talked with Fran about what they did to market their business before they became profitable. This week, they look at the relationships that helped them to become a success. Successful relationships are at the heart of every successful business. Relationships with customers, making them happy…
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[Video] Business Planning: What is an Executive Summary?
In short, the executive summary is the one part of your business plan that investors will actually want to see. When you meet an investor and give your elevator pitch (whether it’s actually in an elevator or wherever else you might meet them), their response will not be a request for your full business plan.…
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What Documents Are Required When Applying for a Business Loan?
Finding and applying for business funding is a process that requires patience, time, and proper documentation to complete. There are a variety of factors that affect what type of documentation—and how much of it—you will need to provide. Some of these factors include the size of the loan and your current financial situation. One of…
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Business Mentoring Series — Marketing Your Startup with No Money
On last week’s show, Dan and Aaron shared lessons they learned in the first few months after starting their business. This week, they talk about how they marketed their startup before the profits started coming. When you don’t have any money, you have to get creative to market your business. Ironically, it’s very common for…
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You Need a Business Plan
T. Boone Pickens is famous for saying, “A fool with a plan can outsmart a genius with no plan.” We all work smarter, more efficiently, and more effectively when we have a plan, when we’ve mapped out what we are trying to do and how we plan to get there. Without a plan, it’s very…
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Business Mentoring Series — Learning the Ropes with a Startup
Not a member yet? Get a 60-day free trial here. Last week, on the Business Mentoring Show, Fran and the guys from Atlanta Beer Tours talked about evolving a passion into a business idea. This week, Dan and Aaron talk about the lessons they learned from starting their small business. The initial stages after starting…
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Nourish Water — Creating a Brand
Forming the most effective brand for your business is a challenge for any business owner, but you can take cues from what other brands are doing. In this segment, Lara Hodgson, CEO and founder of Nourish, talks about the steps she went through to create the Nourish brand. Sure, she created a great product, but…
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Business Mentoring Series — How a Passion Becomes a Business Idea
Not a member yet? Get a 60-day free trial here. This month, Dan Fontaine and Aaron Rolka, founders of Atlanta Beer Tours, stop by to talk shop on the Business Mentoring Show. Atlanta Beer Tours aims to connect beer enthusiasts with the best craft beer in Atlanta. They provide a unique, behind the scenes look…
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How Much Money Do You Need to Start Your Business?
You’ve made the commitment, and now you’re ready to start your own business. How much cash will you need? Should you invest directly in the business or fund a loan? What are the tax consequences? Answering these questions is important, and by following these steps you should be on your way to a workable plan.…
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Business Mentoring Series — Getting Started with Social Media
On last week’s show, Fran and Jennifer looked at the foundations of social media and digital marketing and examined the innate human behaviors that make these marketing methods successful. This week, we get to the nuts and bolts as Jennifer walks you through getting started with social media and helps you understand how to use…
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