Marketing
Focus on Key Performance Indicators
To succeed in business, you need to see the signs. The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for? On the one hand,…
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Essential Elements of a Marketing Plan
The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…
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Stop Waiting for the Perfect Time
Many “wantrepreneurs” miss out on success because they let opportunities pass them by. They are waiting for the “perfect time.” My idea isn’t quite ready, they say. Or, the time just isn’t right. Maybe, I need to wait for something else to happen first. I don’t have any idea what a perfect time is to…
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It’s On the Dashboard
Having tools for quantifying a business’s health immediately available for a business owner to review and understand is critical to evaluate how the business is doing on a day to day basis. Specifically, online marketing focus and internet presence are an ever growing necessity, and understanding where a company stands allows a business owner to…
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Are You Ready to Reopen Your Business? A Checklist
Many states have already begun or are preparing to reopen after lengthy shutdowns due to the Covid-19 pandemic. No matter what your business is, you have been affected. New safety guidelines, remote working, employee furloughs, even complete temporary shutdowns. But what do you have to do to get back up and running again? That’s the…
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Consultant’s Corner: Changes to Consumer Behavior
Q – As a small business owner, how can I adapt or appeal to changes in consumer behavior spurred by the pandemic? In last week’s post, we began our discussion of changing consumer expectations by introducing the idea of 4 categories of consumer sentiment post restrictive orders. The question becomes, how can a small business…
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Are You Getting the Most Out of Your Website?
Having an amazing website is a great tool for presenting all of the services and products a business offers. But a great service will not only host an owner’s website, but also offer a great tool for users to take advantage of: the Web Analysis. This tool reviews a website and analyzes and rates the…
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Consultant’s Corner: Reevaluating Your Marketing After Covid-19
Q: As a small business owner preparing to re-open what should I be doing to evaluate and prepare past and future marketing activities? In last week’s post, we discussed researching CDC guidelines for business in relation to COVID-19 and the importance of implementing corresponding policies and procedures. Just as COVID-19 has elevated health and safety,…
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Setting Up A Domain Name
A do-it-yourself builder like the GoSmallBiz Website Builder makes the construction of a website easy and intuitive. But how do customers get to your web storefront? GoSmallBiz provides each member website a distinct web address, but some users prefer to buy a domain that is shorter or more in line with their branding, directing their…
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Building a Website with GoSmallBiz
Setting up a website’s basic template and skeleton can be a tedious process, but once a business owner has passed that step, they can begin developing their website to their liking. Fortunately, GoSmallBiz makes it easy for a user to push through with a two-step action. Once they have established the basics, the designer is…
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