Marketing
Business Mentoring Series — Planning Your Social Media Strategy
Last week, on the Business Mentoring Show, Jen and Fran talked about the steps you should take to get started with social media. This week, we look talk about developing your plan. Once you’ve gotten started with social media, it is essential to set up a plan. Specifically, you need a plan for all the…
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Twitter Testing ‘Buy Now’ Button
In a continuing effort to show real marketing value, Twitter announced Monday that they are testing a “Buy Now” button with a few select retailers in the United States. This new option will allow Twitter users to purchase a product without ever leaving Twitter. Currently, this functionality has only been rolled out to a few…
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Business Mentoring Series — Getting Started with Social Media
On last week’s show, Fran and Jennifer looked at the foundations of social media and digital marketing and examined the innate human behaviors that make these marketing methods successful. This week, we get to the nuts and bolts as Jennifer walks you through getting started with social media and helps you understand how to use…
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Business Mentoring Series — Digital Marketing 101
September’s guest in the Business Mentoring Series is Jennifer Osbon. Jennifer is the founder and CEO of MegaPlayer, a digital and social media marketing agency founded in 2007. While working with global brands such as UPS, Coca-Cola, and others, Jennifer is also a full-time lecturer at the Terry College of Business at the University of Georgia,…
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Facebook Updates Algorithm: Cracks Down on Caption Links and Click-Baiting
Proving that the people at Facebook do actually work and don’t just spend their day sitting on, well, Facebook, Mark Zuckerberg’s team updated their status with an algorithm update yesterday (August 25th) that represents a major change in the way brands will use Facebook. Here’s what happened and why it matters. Algorithm Update 1: Facebook…
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Social Media Marketing: You’re Doing it Wrong
You’re fed up. I get it. You are sick and tired of “wasting” time and money on social media marketing. You are sure it doesn’t work. You’ve tried promoting sales, you’ve tried giving coupons – zero return. But maybe the problem is you. (That’s right – I said it.) Maybe you’re approaching it the wrong…
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Social Media Myths
Social media has the ability to put your business in front of a lot of new people thanks to viral content. But it’s not an automatic! There are a lot of voices trying to be heard on platforms like Facebook and Twitter, and it takes a smart plan and strategic actions to make it work.…
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What My Dog Taught Me About Social Media Marketing
There is no one person or way to learn to be successful in business. We have to borrow (aka steal) ideas and strategies from those around us who are successful. You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog– or at least my dog, Lola. Unlike most of us,…
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Free Google Chrome Add-On Lets You Track Email Opens
Do you use Gmail, Apple Mail, or Outlook to communicate with your customers and prospects? If so, you’ll want to check this out. HubSpot, a leading internet marketing firm, has a great add-on for the Google Chrome browser called Signals. After installing Signals, you will be notified whenever someone opens an email you send from…
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Position Yourself as a Trusted Brand
This guest post is by Matt Gossett When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand…
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