Marketing
The Color of Branding
What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…
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How SEO and SEM Work Together
Over the past few weeks, we’ve looked at both Search Engine Optimization (SEO) and Search Engine Marketing (SEM), looking at what they are, how they work, and when they’ll be most effective in your business. Of course, the real story isn’t SEO vs. SEM. They are not mutually exclusive, although you may focus more on…
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Should You Use SEM for Your Business?
We recently talked about SEO, Search Engine Optimization, and how it fits into your digital marketing plan. The other side of the coin is SEM, Search Engine Marketing. The definition we’re using for SEM is using paid advertising to reach your audience and achieve priority placement. By bidding on relevant keywords for your business, you…
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Should You Use SEO for Your Business?
Are you using SEO in your business? Do you know what it is? What it means? SEO stands for Search Engine Optimization. A simple definition of SEO is website optimization to drive traffic from organic search results. By following best practices, you can improve your website’s ranking when people search for relevant terms on Google…
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Consultant’s Corner: Creating a Company Video
When should a business owner create a company video, and how much does it cost to create such a video? The reasons to have marketing videos on business websites and other web pages vary based on the business products and services and other factors. To help determine if online marketing videos may be effective for…
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Giving Better Gifts to Clients and Partners
In the middle of the holiday season, gifts are on everyone’s minds. Gifts for family and friends, but also gifts for clients and partners. Gifts are not only a token of appreciation for the relationship you have with others, but they can also serve as a way to keep yourself top of mind with the recipient, and make the…
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4 Ways to Create Brand Fanatics
You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4…
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Starting a Marketing Campaign
A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…
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Keeping the Entrepreneurial Spirit Alive
As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…
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Why People Need to Talk to People
None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I…
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