Marketing
How to Get Social Media to Work for Your Business
Whether you want to drive traffic to your website or create buzz around your products, having an effective presence on social media is a must. When you post social media content for your business, keep these best practices in mind. Follow the 80/20 Rule Brands that use social media to only talk about themselves are…
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Midweek Reading: Jonas, Davos, and LinkedIn
How much did the recent winter storm on the East Coast cost? It’s tough to say, but when you add up the costs of damage repair, cleanup, and business closings, it’s a massive number. The World Economic Forum in Davos, Switzerland, is an annual gathering of the elite of the elite of the elite across…
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Burnt Hickory Brewery: Marketing a Local Brewery
Scott Hedeen is the founder and brewmaster of Burnt Hickory Brewery, located in the northwestern suburbs of Atlanta. Scott classifies Burnt Hickory as a “nanobrewery,” competing in the rapidly growing Atlanta craft-beer industry. To set himself apart from the pack, Scott has taken the time to build a unique brand that uses both his own…
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Google AdWords 101: Paid Search vs. Remarketing
Google AdWords is probably the best online marketing tool out there for businesses. This blog was written to provide business owners with a basic overview of how it works and how use it. Before we even talk about setting things up, we must first actually define what Google AdWords is. Google AdWords is an online…
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Focus on Your Top Priorities
Every small business owner knows that it takes never-ending effort and constant work to build a successful company. There are so many things to do, and only so many hours in a day! But you can’t allow yourself to become too busy to focus on the most important tasks. Many entrepreneurs find themselves in a…
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Smart Business Negotiating
Are you a strong negotiator? Knowing how to bargain and make a great deal is a valuable skill for any entrepreneur, and while some people seem to be born with the ability, it is possible to teach the fundamental rules. Small Biz Viewpoints described seven of the biggest mistakes people make in their business negotiations.…
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Midweek Reading: Beacon Technology and the New Year
Smartphone technology is making it easier for businesses to market to customers right when they’re walking by the store, or even as they linger in a particular section. Is beacon technology the wave of the future? Big banks are looking to be more active in the small business lending arena, and they’re doing it by…
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How to Handle a Negative Troll on Your Blog
Every business that blogs knows the feeling of writing what we think is the greatest blog post ever, only to find a negative Nancy in the comments section once the article goes live. Why does she need to comment so harshly like that? Maybe she’s bored or in a past life your business brought a…
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What’s Your Small Business New Year’s Resolution?
2016 is here, and that means New Year’s Resolution time. On a personal level, millions of people are promising themselves to improve their health, give up bad habits, and every idea under the sun. But the New Year is a great time to make some resolutions for your small business, too. What are the things…
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Getting Free Local Publicity for Your Business
Once you’ve developed a great product or service, you need to find a way to communicate about that product to the public. Without public awareness of what you can provide, how will anyone know it even exists? You need to get your name out there, and make sure that people know who you are and…
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