Burnt Hickory Brewery: Marketing a Local Brewery


Scott Hedeen is the founder and brewmaster of Burnt Hickory Brewery, located in the northwestern suburbs of Atlanta. Scott classifies Burnt Hickory as a “nanobrewery,” competing in the rapidly growing Atlanta craft-beer industry. To set himself apart from the pack, Scott has taken the time to build a unique brand that uses both his own interests, interests of the local area, as well as the strengths of his product.

In this video, you’ll also get Scott’s thoughts on how to use social media for small business marketing. There are many possible pitfalls, he says, but if you do it right then the rewards are great. You can like Burnt Hickory’s Facebook page and follow them on Twitter @BHB_brews.

Dan Fontaine

Dan Fontaine is the Director of Video Production at Tarkenton Companies and for 4P Productions, directing creative strategy sessions, script writing, and both studio and live shoots. Prior to joining Tarkenton Companies, Dan studied video editing at New York University and worked on projects for The Science Channel, U.S. Soccer, Coca-Cola, and more. With extensive experience in video production, post-production, and web distribution, Dan can help answer any video-related questions you may have.