Posts by GoSmallBiz
Business Mentoring: How Every Business Can Use Digital Marketing
Over Yvonne Tocquigny’s 35 years in the advertising industry, technology has changed everything. Today, Tocquigny specializes in digital marketing, an arena that didn’t even exist when the business began. Three of the most important functions in digital marketing are branding, helping a company form its image; customer acquisition; and customer retention. New technologies and platforms…
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3 Times to Take on Debt for Your Business
Everybody has heard the stories of business financing gone wrong. Taking out lots of money on an idea that hasn’t been fully thought out. Paying for one loan by taking out another, and getting caught in a cycle of debt—not that small businesses have exclusive ownership on that mistake. But just because there are some…
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Friday 5 for the Week of October 5th, 2015
Business Mentoring: Thriving Thanks to an Appetite for Change With: Yvonne Tocquigny Any successful business must reinvent itself to keep going. In 35 years running her agency, Yvonne Tocquigny experienced all the ups and downs of a small business, the… Watch session The Power of Failure on “Power Players” By: Fran Tarkenton Last week I…
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Business Mentoring: Thriving Thanks to an Appetite for Change
Any successful business must reinvent itself to keep going. In 35 years running her agency, Yvonne Tocquigny experienced all the ups and downs of a small business, the roller coaster that went up at some times and then came crashing down at others. Few agencies last as long as Tocquigny has, and it’s because Yvonne…
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Friday 5 for the Week of September 28th, 2015
Business Mentoring: A Sense of Desperation By: Yvonne Tocquigny and Fran Tarkenton Sometimes an entrepreneur starts a business by choice. Sometimes it is by necessity. For Yvonne Tocquigny, it was the latter. In 1980, she moved to Austin, Texas… Watch session 8 Key Conservations to Have with Your Employees By: ADP Effective communication is the…
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Business Mentoring: How My Business Found Me
Sometimes an entrepreneur starts a business by choice. Sometimes it is by necessity. For Yvonne Tocquigny it was the latter. In 1980, she moved to Austin, Texas, then a small town, and had a job at a small agency. When she came back from a trip, the agency had folded, and with the economy in…
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Friday 5 for the Week of September 21st, 2015
Business Mentoring: Culture Means Empowerment By: TJ Muehleman and Fran Tarkenton TJ Muehleman of Standard Code and We&Co equates culture with empowerment. What does that mean? As a leader, he wants to build a culture where everyone has the… Watch episode What is this “Digital Marketing Dashboard,” Anyway? By: Rachel Baker The Digital Marketing Dashboard…
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Business Mentoring: Culture Means Empowerment
TJ Muehleman of Standard Code and We&Co equates culture with empowerment. What does that mean? As a leader, he wants to build a culture where everyone has the latitude—and the necessary tools—to take action and solve problems. While many think of ping-pong tables and beer in the fridge as examples of culture, TJ sees it…
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Friday 5 for the Week of September 14th, 2015
Do You Know What You’re Failing At? By: Fran Tarkenton Before you can own your failure, you first have to know what you’re failing at. True knowledge is a start, not an end. It is a question, not an answer. When Home Depot’s Bernie Marcus… 2 minute read Business Mentoring: Finding the Important Part of…
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Business Mentoring: Finding the Important Part of an Idea
When you start a business, you are sure to get a lot of feedback coming from a lot of different directions, all giving you advice on what you should do next. You are pulled in a dozen different directions, and many small business owners are paralyzed by this overabundance of inconsistent feedback. What you need…
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