Business Mentoring: Thriving Thanks to an Appetite for Change

Appetite for Change

Any successful business must reinvent itself to keep going. In 35 years running her agency, Yvonne Tocquigny experienced all the ups and downs of a small business, the roller coaster that went up at some times and then came crashing down at others.

Few agencies last as long as Tocquigny has, and it’s because Yvonne and her team have developed an appetite for looking forward and anticipating change. You have to try to anticipate what’s coming and adapt, rather than be bowled over by the next big wave you didn’t see coming.

The creative agency industry has changed dramatically in the 35 years since Yvonne started—there were no computers, for one thing! Technology unfurled new opportunities and new challenges constantly. Survival required reinvention, and today Yvonne uses the lessons she learned to help other business owners avoid the huge mistakes that cause real problems on a human level.

In this session, you’ll learn:

  • How to overcome everyday rejection and failure
  • What to do when your business is affected by things outside your control
  • How to learn to appreciate and anticipate change

See the full mentoring session below:

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.