Make Time for Strategic Planning

Running your business is an exhausting, all-day-every-day enterprise. You have so many things to do—from the central task of finding more customers to the ins and outs of day-to-day operations. And it’s especially true for a small business, where you don’t have a huge staff of people to spread the tasks around. With so much…

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How a B Corp Certificate Can Help You Achieve Success

B Corp Certification is provided by B Lab, and requires companies to meet high performance standards for their environmental, social, and transparency standards. This certification is rigorous, but it can help a business stand out from the pack by clearly communicating your values and commitment to the community. It can also help companies attract better…

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Consultant’s Corner: Registering a Logo

Question: What is the best way to register a company logo? Generally, trademark protection is available for logos, business names, slogans, and some design elements. When a name, logo or design is being used primarily to distinguish your goods or services from the goods or services of competitors, in other words, its function is to…

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Common Challenges for Women Entrepreneurs

Women entrepreneurs face not only the challenges common to all new business owners, but also some additional specific challenges. The ADP Blog team has identified some of those common challenges for women entrepreneurs, and, in conversation with Lisa Champagne-Minyard from Women’s Economic Ventures, also looked at ways for women to overcome these challenges. Some of…

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Tailfin Marketing: No Typical Day

Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have…

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Midweek Reading: Luck, Training, and Job Descriptions

How much of a role has luck played in your career? Successes like Warren Buffett and Fred Wilson openly credit luck for almost all of their success, but many others refuse to admit luck plays any part at all. Is there a right balance to strike? (New York Times) Many economists believe worker training programs…

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Tailfin Marketing: Small Business Hiring Strategy

Greg Abel from Tailfin Marketing says his company is built on letting the workplace develop organically. They don’t have a rigid organizational chart with positions to fill when hiring; instead, they hire based on personality and individual skill. They emphasize having a diverse group of people, searching for a wide range of skills that will…

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