Tailfin Marketing: Small Business Hiring Strategy
Greg Abel from Tailfin Marketing says his company is built on letting the workplace develop organically. They don’t have a rigid organizational chart with positions to fill when hiring; instead, they hire based on personality and individual skill. They emphasize having a diverse group of people, searching for a wide range of skills that will complement each other when working together as a team. Another factor in that organic workplace is the openness of the office—it’s one big room, with no real offices or conference rooms. Although it can be “scary” at times, it creates a sense that everyone knows what is going on with everyone else. Everyone is in it together. The organic workplace also means everyone has to be flexible, and that approach is useful working with clients, too. Tailfin looks for ways to work with their clients and be flexible—looking to fit into the client’s system, not forcing the client into a different system.
