Posts by GoSmallBiz
5 Tips for Building a Highly Productive Team
The health and future of all business relies on productivity. Without it, you can’t reach optimal performance to remain competitive in your industry. The classic understanding of productivity in business is that each individual works hard to complete their duties—staying busy. While this isn’t wrong, productivity goes beyond hard work. It’s more about how you…
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5 Tips for a Winning Email Campaign
When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…
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How to Respond to Customer Reviews Online
Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen. The same goes for your business.…
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4 Early Steps to Get Your First Startup Off the Ground
Starting a business for the first time is not for the faint of heart, even in a stable economy. You face uncertainty at every step of the process—one hurdle after the next, until you eventually you reach a point of exhaustion. So why go on? What drives entrepreneurs to pursue business ownership, despite the hardships?…
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Consultant’s Corner: Hiring Your Children
Q: Can I hire my children to work for my corporation? Corporations (C and S types) can generally hire the children and other family members of the corporation’s shareholders to work in the business provided that they comply with applicable state and federal employment/labor law. For example, child labor laws generally apply to business owners’…
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Are You Doing What Matters Most? Reviewing “Four Thousand Weeks”
Our most limited resource is time. We all know it. That’s why one of the most popular self-help/business genres is productivity, as people share their advice and insights for how they think you can get the most done in the least amount of time. The latest entry into this crowded field is a bit different,…
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3 Tips for Hiring in a Tight Labor Market
Is your small business one of the millions still looking for workers? According to a recent survey by the National Federation of Independent Businesses, “more than half of US small-business owners said they had open positions they could not fill in May.” A tight labor market is a tricky spot for a small business, as…
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No One Should Be Afraid to Share Ideas
Do you appreciate it when someone disagrees with you? It might be uncomfortable, but as Fran Tarkenton shares in this video, a constant stream of conversation reassures team members that their leaders are accessible and that their ideas matter. So keep your mind open to disagreement, and be willing to talk it out. You might…
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Services Are Back: Are You Ready?
One of the lasting impacts of the Covid-19 pandemic has been the way it changed consumers’ habits. Almost overnight, everyone stopped buying all kinds of things they had previously spent significant amounts of money on. Restaurants. Concerts. Spas. Movies. Hotels. Travel. Sporting events. It was an incredibly dramatic shift, at an unprecedented speed. In-person services…
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Consultant’s Corner: LP vs. LLP
Q. Is an LP the same as an LLP? If not, what are the advantages and disadvantages of each entity? LP stands for Limited Partnership, while LLP stands for Limited Liability Partnership. The two structures are very different from purpose, governance, and legal liability perspectives: Limited Partnership (LP) LPs are commonly used for long-term real…
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