Posts by Deborah Sweeney

How to Protect Your Small Business by Using Insurance

The world of insurance can be a huge headache for small business owners. Since getting your business off the ground is your number one priority, it may seem unimportant to get the proper coverage in the early days of your business. However, it is imperative to remember that even in the early days of operation,…

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How to Handle a Negative Troll on Your Blog

Every business that blogs knows the feeling of writing what we think is the greatest blog post ever, only to find a negative Nancy in the comments section once the article goes live. Why does she need to comment so harshly like that? Maybe she’s bored or in a past life your business brought a…

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3 Simple Steps to Maintain a Successful Company Blog

Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company…

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How Long Does It Take to File for a DBA?

That old cliché about time being money has a magical way of creeping into so many of these types of posts, doesn’t it? Even if you don’t judge every minute of your life by the amount of money you could be making, you still probably want to know how long it will take to file…

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How Does the Incorporation Process Differ in Canada?

The incorporation process in Canada is quite similar to the United States. However, two differences are apparent. First, Canada has a federal corporations statute that allows businesses to be incorporated as a Canadian corporation (as opposed to a provincial or state corporation). Second, provincial corporation laws are generally similar to one another (except Quebec), and…

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How to Write a Sales Script That Won’t Annoy Your Customers

Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. (Ever notice how it seems to always happen during dinnertime?) But these scripts can actually be pretty useful, as long as they’re written and used the right way. Prompts are great for getting new…

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What is Involved in Forming a Non-Profit Company?

If you’re looking to form a non-profit corporation, there are several important steps for you to follow. Incorporating a non-profit corporation is often similar to a for-profit corporation, but there are some differences to be aware of. Here are some general guidelines for incorporating a non-profit. Pre-Incorporation Matters Prior to incorporation, you should have a…

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How to Tackle Your First Year as an Entrepreneur

If you recently decided that now is the perfect time to start the business of your dreams, you should be in the midst of making those dreams come true as you read this! To help get you started, here are five tips every new entrepreneur should keep in mind as they tackle their first year…

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Can Local Small Businesses Benefit from Mobile Optimization?

Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t. But how does this affect businesses that don’t rely heavily on web traffic? Companies like local brick & mortar stores and restaurants?…

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Multi-Screen Marketing for Small Businesses

Google rolled out a major update recently, and the biggest change was how it treats mobile-friendly sites. 48% of Google’s traffic comes from mobile devices, but these users spend only 1/3 of the time on the site that desktop users to. In an effort to accommodate the growing number of mobile users, Google is going…

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