Videos
Nourish Water – What Makes Someone Buy Your Product?
Developing a product is only the starting point for a business. You have to then go on to figure out how to sell it, and what your best options are for that task. One of the key questions to ask yourself: what makes someone buy my product? These are called situational triggers and can be…
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Nourish Water — Creating a Brand
Forming the most effective brand for your business is a challenge for any business owner, but you can take cues from what other brands are doing. In this segment, Lara Hodgson, CEO and founder of Nourish, talks about the steps she went through to create the Nourish brand. Sure, she created a great product, but…
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Never Get Caught on the Bench
You have to wake up every day with a sense of desperation and a chip on your shoulder and never—ever—get caught on the bench. See the story of Fran Tarkenton’s first football game with the University of Georgia Bulldogs. This is an excerpt from Fran’s keynote speech at the 2014 DECA International Career Development Conference.…
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Guerrilla Marketing for Startups
Marketing is tricky for startups. Spending money to get the word out about your business tends to be expensive, and excess cash is usually not something that start up businesses have. TJ Muehleman and Jared Malan, founders of We&Co, say that their company doesn’t market a lot. Instead, they rely on guerrilla marketing—leveraging existing platforms…
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We&Co: Attracting Venture Capital
Startup businesses have many options for funding; We&Co co-founders TJ Muehleman and Jared Malan thought from the very beginning that the right thing for them would be venture capital and angel investment. It’s a very different model from what many small businesses need. Typically, a small business will get a loan and pay interest on…
Read This ArticleWe&Co – Advice for a Startup
TJ Muehleman and Jared Malan from We&Co shared some of their best advice for startup entrepreneurs. In a startup, there are only a few roles that are truly valuable, so you need to find your role at an early point. They also recommend having 6-9 months of pay in your savings account; no matter how…
Read This ArticleWe&Co – Embracing Failure
When you decide to be an entrepreneur, failure is part of the territory – especially in the startup world. According to TJ Muehleman and Jared Malan of We&Co, if you’re not failing all the time, you’re not trying hard enough. The key, though, is to learn from those failures. For example, they learned that some…
Read This ArticleFinding the Right Co-Founder
Finding the right co-founder for a business is critical; going it alone in the business world is extremely difficult. TJ Muehleman and Jared Malan are the co-founders of We&Co, and shared their past and current experiences with co-founders. Being great friends with someone is not enough to make someone a great co-founder. There is…
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Finding Customers
The first step in the search for your next customer involves understanding who your ideal customer is. Look to understand their pains and their problems, then make sure you understand exactly how your solution will meet their needs—then you’ll be able to find the right customers. TJ Muehleman and Jared Malan of We&Co focused on…
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Hiring Lessons from the NFL Combine
The NFL Scouting Combine was held in Indianapolis two weeks ago. All eyes in the football world were on this year’s potential draftees as they ran through a series of tests and drills. But the system is completely flawed. The scouts are timing these players running 40 yard dashes, counting their reps at the bench…
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