Guerrilla Marketing for Startups


Marketing is tricky for startups. Spending money to get the word out about your business tends to be expensive, and excess cash is usually not something that start up businesses have. TJ Muehleman and Jared Malan, founders of We&Co, say that their company doesn’t market a lot. Instead, they rely on guerrilla marketing—leveraging existing platforms and customers to spread the word about what they’re doing. They use social media to get customers to share information about their business, relying on organic marketing rather than paid marketing.

Dan Fontaine

Dan Fontaine is the Director of Video Production at Tarkenton Companies and for 4P Productions, directing creative strategy sessions, script writing, and both studio and live shoots. Prior to joining Tarkenton Companies, Dan studied video editing at New York University and worked on projects for The Science Channel, U.S. Soccer, Coca-Cola, and more. With extensive experience in video production, post-production, and web distribution, Dan can help answer any video-related questions you may have.