We&Co: Attracting Venture Capital

Startup businesses have many options for funding; We&Co co-founders TJ Muehleman and Jared Malan thought from the very beginning that the right thing for them would be venture capital and angel investment. It’s a very different model from what many small businesses need. Typically, a small business will get a loan and pay interest on that loan. It’s a stable, predictable arrangement. Angel and venture capital, on the other hand, might be thought of as risk capital. The investor is hoping for a big return when they invest in a business, but they know that the likelihood of getting their money back from any particular investment is very low because failure rates are so high among startups. To attract venture capital, We&Co wanted to find a big, scalable business. In general, there are strong trends in the venture world that change quickly, but the key is figuring out how to make money. If you can make money, you’ll grow your business and attract investors.

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