Videos
Beef ‘O’ Brady’s: The Importance of Community Service
In tough economic times, one of the best ways for a business to stand out and find a way to survive is by taking an active role in the local community. Reed Parker, owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, says that his business found great success by getting out into the…
Read This ArticleTailfin Marketing: The Value of Referrals
What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized…
Read This ArticleTailfin Marketing: No Typical Day
Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have…
Read This ArticleTailfin Marketing: Small Business Hiring Strategy
Greg Abel from Tailfin Marketing says his company is built on letting the workplace develop organically. They don’t have a rigid organizational chart with positions to fill when hiring; instead, they hire based on personality and individual skill. They emphasize having a diverse group of people, searching for a wide range of skills that will…
Read This ArticleTailfin Marketing: Differentiate Yourself
Tailfin Marketing’s approach is all about identifying differentiation opportunities—ways to show how a business is different from everybody else. How is your idea different from what’s already out there? It doesn’t have to be wildly different, but you have to be able to explain and defend a real brand position that differentiates you from the…
Read This ArticleTailfin Marketing: Be a Partner
It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring that they are seen as a partner and not just a vendor. Their best successes, he said, come when they are really…
Read This ArticleTailfin Marketing: Relationships Lead to Clients
One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the secret sauce that he and Tailfin have used to grow their client base. Aside from the new relationships that Tailfin has…
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Small Biz Stories: Protect Your Vision
One of the most important things for an entrepreneur to do at the beginning of a new venture is to protect their vision. Louie Northern of Ascend Aerials suggests that when you are working on an idea, it’s important to hone the idea and pitch it to other people, but to do so carefully in…
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Small Biz Stories: The Pre-Revenue Stage
Louie Northern’s company Ascend Aerials is currently pre-revenue, meaning they have not yet marketed to the point where they have customers. But that is intentional as a result of working to meet FAA regulations to operate commercially. While still in the pre-revenue stage, Ascend Aerials has had great success finding clients, even high-profile ones, who…
Read This ArticleMary Beth Bryant: A Passion for Helping Others
The mission of business is helping others—plain and simple. A successful, sustainable mission must provide value to its customers, and make their lives better. For Mary Beth Bryant, of CelloLessonsWithMaryBeth.com, her business is about helping others learn how to communicate. The cello teaches discipline, emotion, and responsibility, she says. She teaches her students how to…
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