Tailfin Marketing: The Value of Referrals
What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized feel and emphasis that Tailfin places on their clients. And when Tailfin works with partners, those partners then recommend Tailfin to their own clients when a problem comes up that Tailfin can solve. As a result, Tailfin can grow its business as a marketing company without having to do a lot of active marketing.