Marketing
Handling Competition: Do’s and Don’ts
Almost every small business owner has to deal with competition, no matter what industry you’re in. Of course, like all things, there is a right way and a wrong way to deal with it, though. Knowing how to handle competition is vital to the small business owner, especially when a new kid comes to the…
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Starting a Marketing Campaign
A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…
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Getting Free Local Publicity for Your Business
Once you’ve developed a great product or service, you need to find a way to communicate about that product to the public. Without public awareness of what you can provide, how will anyone know it even exists? You need to get your name out there, and make sure that people know who you are and…
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Keeping the Entrepreneurial Spirit Alive
As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…
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Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are…
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8 Creative Ways to Thank Your Clients this Holiday Season
With the 2020 holidays fast approaching, we wanted to reshare this holiday post from holidays past. Make sure to implement proper safety and social distancing measures, but you can still do many of these things! Can you believe that it’s November already? It seems like just yesterday we were enjoying all the things that summer…
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Converting Prospects into Paying Customers
As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…
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Why Case Studies Matter For Small Businesses
Over the last couple months, I have been focusing on speaking with our customers to create more case studies for internal use. These case studies showcase success stories and overcoming challenges from ordinary small businesses that incorporated with us. Would it be strange to say I’m having a blast working on these? Because I am!…
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Building a Strong Banking Relationship
Deciding where to do your business’s banking business is an important question, affecting many aspects of your daily operations, such as business loans, deposits, and cash management. What are the steps you need to take to find the right bank and build a strong banking relationship for your business? Here are a few tips you…
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Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…
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