Marketing
How to Approach International Executives
Whether you’re an entrepreneur with international exposure or you’ve merely heard stories about cultural diversity, I’m sure you’re aware of how delicate interactions can be in a foreign environment. The importance of cultural sensitivity is only magnified in a business situation. Here are a few cultural differences and best practices to be aware of when…
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5 Ways to Get More Twitter Followers… for Free!
Social media is increasingly becoming a focus for small businesses and it makes sense that it would. Funding is often hard to come by in a startup— so the low cost and often free options that are available through social media can be very appealing. In the past, most businesses spent their time and money…
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5 Keys to Local Search
In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really…
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2 Ways to Get People Talking About Your Business
There are many advantages of word of mouth advertising. First of all, it is virtually free. By providing excellent service or a valuable product, a business owner can turn normal customers into raving evangelists, spreading the good word from person to person. Then, if those people talk to 20 people, and those people talk to…
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Social Media is a Conversation: Don’t Turn Your Back
By now, small business owners should have seen the light when it comes to social media. Sites like Facebook, Twitter, YouTube, etc., are great for making connections with current customers and future prospects, but you have to remember that this is a chance for open dialogue. Don’t just throw your content out and walk away.…
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Pinpoint Advertising with Facebook Website Custom Audiences
Have you ever created an ad on Facebook? If you have, I’m sure you’ve seen it – you know, the audience size. Your ad may be perfect, but if it’s going to be shown 2 million people, what kind of conversion rate can you really expect? There has to be a better, more efficient way,…
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Success Requires a Process of Excellence
Success requires a process of excellence. You can never be successful just by saying, “I’m going to succeed.” Instead, you are successful when you set out to improve in every area, to study your strengths and weaknesses and pursue excellence in each aspect. Some of the clearest examples of this come from the world of…
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4 Small Business Lessons from The Walking Dead
I can’t be the only one out there who is slightly groggy from staying up late to watch Walking Dead last night. First, an aside—yes the show does air at 9 pm EST and yes I did say “staying up late” to watch it, but I have a 3 year old boy, so I was…
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The Biggest Online Marketing Mistakes
More and more small businesses are aware of the advantages offered by online marketing. From using your own website, to social media, to online advertising, there are lots of outlets for the web-minded small business entrepreneur. But all small businesses need to be conscious of their web presence. Even if your business does not have…
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Dealing with Failure
In business, you have to constantly try new things, because most of the things you try won’t work. It doesn’t mean they weren’t worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail…
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