Posts by Harry Kierbow

Another Algorithm Update? Just in case you haven’t been checking your feed (what are you… on Twitter or something?), Facebook released their latest algorithm update a couple of weeks ago. Check out Mark Zuckerberg’s post about the update. But what does it all mean? Like many Facebook announcements, this one is extremely vague and lacks real substance…

Don’t let the title fool you—I’m not delusional. Likes don’t matter. While organic reach may not be dead, it’s certainly retired and bought a nice little sports car. By this point it’s probably considering investing in a restaurant somewhere. Edgerank Checker found that organic reach for the average Facebook Business Page dropped from 16% to 6.5% from February…

This is an excerpt from our free downloadable Facebook Marketing Guide. Download the guide for more information. Updated on 4/26/16. As you look to start a Facebook page for your business or company, many get stuck on the first step — choosing a page type. It can be overwhelming, especially if you’re unsure of the…

On April 21st, Facebook released its most recent algorithm update. It was touted by Facebook as a way to give preference to posts from people’s friends and other publishers they routinely interact with but is being received by marketers as the latest move towards ‘Facebook Zero’ – a terrifying world where Facebook pages receive 0%…

Sometimes, despite your best efforts, you’re just going to fail. It may stem from a lack of research, a good idea gone awry, or just plain bad luck, but it’s going to happen. And not just in small businesses, either. Here are 9 examples of seemingly good ideas gone terribly wrong from the world of…

Ahhh… I still remember it like it was yesterday. I stood up from my homeroom chair, pulled my JNCOs (pronounced Jean-cos) up, zipped up my Miami Hurricanes Starter jacket, spit-polished my gold chain and walked over to Jennifer (the names have been changed to protect the innocent — mainly me from my wife) to give…

Let’s face it, finding a business that you can trust is a hard thing to do. I’m not saying that your business is untrustworthy—I’m just saying that I wouldn’t trust you… yet. So the question becomes, how do you get me to trust you and give you that initial chance that will show me what…