Posts by GoSmallBiz

Cultural Fit or Cultural Add? By ADP When you’re looking to hire new people for your team, you’ll likely hear a lot of advice about hiring for “cultural fit,” finding people who are a good match for the existing team. But one risk… Read article Figure Out Why Your Customers Come to You By Shep…

Earning Your Customers’ Trust By Shep Hyken Trust is the foundation for great relationships. So how much do your customers really trust you? To build that trust, you need to deliver a predictable, consistent experience, every time. When… Watch video Keep Up with the Latest Workforce Trends By ADP Everything in life is constantly evolving…

Don’t Just Keep Up—Stand Out! By Shep Hyken Making sure that you’re keeping up with what your competitors are doing is a good start, but directly going head-to-head might not be the best strategy. Instead, find ways you can stand out—be different… Watch video You Can Get a Tax Credit for Hiring a New Employee!…

Why Case Studies Matter for Small Businesses By Deborah Sweeney Small businesses may operate on a modest scale, but that doesn’t mean they don’t have key takeaways, strategies, and stories of their own to share. Debating if you should make room for case studies… Read article Are You Guilty of These Convenience Infractions? By Shep…

Even Better Than a Positive Review By Shep Hyken A customer testimonial is powerful. And now in our age of social media and review sites, customers are sharing more of their experiences—both positive and negative—than ever before. But while getting… Watch video Strategies for Solving Employee Absenteeism By ADP Employee absenteeism can become an expensive…

GoSmallBiz Podcast Episode 5: Uncomfortable Entrepreneurship Featuring: Bonneau Ansley On Episode 5 of the GoSmallBiz Podcast, we’re joined by Bonneau Ansley, Founder & CEO of Ansley Atlanta Real Estate, as he shares some of the entrepreneurial journey that has taken him to the top… Listen now Fundamentals of Customer Loyalty By Shep Hyken Every company…

See the Signs: Why Attention to Every Detail Matters By Fran Tarkenton One of my most trusted mantras throughout my life has been that we all have to read the signs. The signs are everywhere. The signs are reality. If we look at reality, at what is happening around us, then we can… Read article…

Who is the Most Effective Salesperson? By Fran Tarkenton In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to… Read article Find the New End to the Customer Experience By Shep…

How Can Customers Find Your Business? By Deborah Sweeney Businesses need to be ready to meet customers and their needs right now. Customers will be looking to see what influencers have to say, but they will also be looking at the business itself… Read article How the Best Companies Serve Their Customers By Shep Hyken…

GoSmallBiz Podcast: Presidential Principles Featuring: Anton Gunn On this episode of the GoSmallBiz Podcast, we’re joined by Anton Gunn, Founder of 937 Strategy Group. Anton has some powerful insights on what we can learn about leadership by observing… Listen now Give Customers What They Need By Shep Hyken Good customer service isn’t always just about…