Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

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Charging Customers for Loyalty

Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include: Loyalty programs– Some companies offer loyalty programs that keep […]

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Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness – whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business […]

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LIVE Webcast: How to Make Millions in Business

I hope you’ll join me tomorrow, Wednesday, October 21, at 2:00 pm ET for a special LIVE webcast I’m doing with the great entrepreneur and New York Times bestselling author Grant Cardone, titled, “How to Make Millions in Business.” (UPDATE: If you missed the live session, don’t worry! You can purchase the webcast and watch […]

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Get This eBook to Make More Money in Your Business

In order to really have a business, you have to have a customer. You have to have sales. Without that, it’s just an idea—and one that you might have to give up soon because you’re not bringing in any revenue. I believe that the mission of business is to help people. Sales and revenue are a byproduct […]

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Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to […]

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Always Keep Your Promises

To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises. The fastest way for a business […]

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Why You Need an Inspiring Story

No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of […]

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NOWaccount – Finding Customers

To have a business, you have to have customers. After developing an idea, many entrepreneurs start to wonder how to get in front of those customers, how to get them to sign up. All too many take it for granted that if you make a product available, it just gets to people somehow. But usually […]

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