Spring provides a great opportunity to analyze and reassess all aspects of your business to ensure better outcomes for the remainder of the fiscal year. Consider which areas need to be reined in. Not only is this a time for a hard look at your financials and internal structures, but it’s also a great time…

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What ideas get you excited? What are you authentically excited about? Switchyards founder and CEO Michael Tavani believes that is a key question for business owners. “If I’m passionate about it, then I’m going to be thinking about it a lot, and I’m going to put it out there,” he says. “It’s authentically me.”  Those…

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Congratulations, you have now successfully built a website for your business. Now, you’re ready to sit back and watch the magic happen, right? Almost!   To ensure that your website is performing at its best and driving customers to your business, it’s important to consider some these factors that will help ensure visibility and engagement:   Make…

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In today’s digital world, having a website is a non-negotiable for small businesses. Building a site that accurately represents your business can seem overwhelming. You may be thinking about delegating the task to a third party, but you should consider taking the time to build it yourself.   It’s easier than ever to get a website…

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Sometimes the struggle is to find an idea. But other times the struggle is to make an idea – or set of ideas – more focused. Michael Tavani, founder and CEO of Switchyards in Atlanta, Georgia, believes this is a process every company needs to go through. “I think companies start off as really scattered…

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Many entrepreneurs come up with multiple ideas, and it can be a challenge to negotiate changing visions. Michael Tavani, the founder and CEO of Switchyards in Atlanta, GA, shares the story of how he and his company changed their business model to keep the company growing.  Tavani started with a question: “What is it that’s…

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The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention.  In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected…

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The health and future of all business relies on productivity. Without it, you can’t reach optimal performance to remain competitive in your industry. The classic understanding of productivity in business is that each individual works hard to complete their duties—staying busy. While this isn’t wrong, productivity goes beyond hard work. It’s more about how you…

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When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…

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Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen.   The same goes for your business.…

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