What ideas get you excited? What are you authentically excited about? Switchyards founder and CEO Michael Tavani believes that is a key question for business owners. “If I’m passionate about it, then I’m going to be thinking about it a lot, and I’m going to put it out there,” he says. “It’s authentically me.”
Those passions will be different for different people, and inspiration can strike in unexpected times and places. But if you look at all the different angles of your idea and all the different ways customers engage with you, you can find opportunities to create a magical experience.
Are you looking for feedback on an idea? The GoSmallBiz consultants can help! Submit any business question and they’ll help with feedback, advice, guidance, or just a second opinion.
More about Switchyards: https://switchyards.com/