Finding Inspiration

What ideas get you excited? What are you authentically excited about? Switchyards founder and CEO Michael Tavani believes that is a key question for business owners. “If I’m passionate about it, then I’m going to be thinking about it a lot, and I’m going to put it out there,” he says. “It’s authentically me.” 

Those passions will be different for different people, and inspiration can strike in unexpected times and places. But if you look at all the different angles of your idea and all the different ways customers engage with you, you can find opportunities to create a magical experience. 

Are you looking for feedback on an idea? The GoSmallBiz consultants can help! Submit any business question and they’ll help with feedback, advice, guidance, or just a second opinion. 

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.