Technology
Consultant’s Corner: Using Backlink Services
Q. Is it safe to use website backlink services? Are there any downsides to using these services? Generally, we do not recommend utilizing these services as they can possibly hurt you more than they can help. Backlinks can be very important for increasing rankings; however, if done improperly and/or seen as spam, they will lower…
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Consultant’s Corner: Should I Use QuickBooks?
Question: It costs over $100 per month for an accountant to do payroll for my business. I could use QuickBooks and do it for under $50. What are the pros and cons of using QuickBooks for small business accounting? With user-friendly software such as QuickBooks available, many business owners feel they should be able to…
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Customer Service Tech: The Future of Customer Service is Now
Customer service used to be just about how nice someone was when they interacted with you – or a phone number that you called when they weren’t so nice. But traditional customer service has expanded into so much more. The “customer service experience” encompasses every interaction, or touch point, that a customer has with your…
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The Advantages of Telecommuting
For some companies, telecommuting can be a beneficial option. In a telecommuting arrangement, you use telecommunications technology in place of the commute back and forth to the office. It usually involves working from home, although it might also mean using a satellite office. There are many advantages to telecommuting, provided that you don’t have obstacles…
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Consultant’s Corner: How to Use Apple Pay
Q: Can Apple Pay be implemented on websites, or is it just for payments at POS terminals? Apple Pay is Apple’s mobile payments service which allows iPhone 6, 6s, 6 Plus, 6s Plus, SE, and Apple Watch owners to make payments with their devices. Apple Pay is designed to allow iPhone 6, 6s, 6 Plus,…
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Website Boot Camp Part 1: Website Purpose
Once you decide you need a website (or need to improve the website you have), it’s natural to want to get right to work. But the first step for building a great website, before you do any designing, copywriting, or coding, is to know the purpose of your website. Ask yourself these questions: — What…
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4 Ways High-Quality Video Content Can Help Your Business Grow
Whether you work at a hardware store in the middle of Texas or sell handmade jewelry out of your garage in California, every video you release to the world will be a reflection of your brand. Every word and camera angle must aim to captivate consumers, build a loyal following, and drive sales—all while portraying…
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Consultant’s Corner: Upgrading to Windows 10
Q: I’m currently running Windows 7 and Windows XP on my computers, and I’m considering upgrading to Windows 10. What are the pros and cons? Microsoft stopped providing extended support and issuing updates (including security updates) for Windows XP over a year old, so if you are still using XP you should consider upgrading to…
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Google AdWords 101: Paid Search vs. Remarketing
Google AdWords is probably the best online marketing tool out there for businesses. This blog was written to provide business owners with a basic overview of how it works and how use it. Before we even talk about setting things up, we must first actually define what Google AdWords is. Google AdWords is an online…
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The Top Blog Posts of 2015
The New Year is fast approaching, and we’re taking the opportunity to look back at the best of the past year. Today, we’re sharing the top 10 most-read blog posts of 2015. Don’t miss them! Should I Buy a Company Car? Question: As the sole owner of an LLC, what are the benefits and downsides…
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