Sales
Consultant’s Corner: Marketing Plan for a Restaurant and Catering Business
Question: How do I increase profits for my restaurant/catering business during a down economy? Increasing profits in a Recession We have provided marketing considerations and resources below; however, increasing profits can also involve menu pricing, cost controls, staffing levels, and other measures. We assume that the tight market and local competition will not allow you…
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Forget Big Goals, Focus on Small Wins
As we approach the end of February, do you find yourself losing steam on those New Years Resolutions? Don’t despair! I want to offer you some advice on how to get back on track. In his very compelling weekly blog, Eric Barker cites several studies which show how small accomplishments can be quite motivating: “Those…
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3 Time Management Lessons from a Customer Relationship Managament System
I run a company that helps businesses find new sales leads – we help companies connect with potential customers who are interested in learning more about what they sell. Part of our work involves using a Customer Relationship Management (CRM) system to help track, analyze and follow up on conversations with customers over time. The…
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The Basics of PCI Compliance
Payment Card Industry (PCI) Compliance refers to legal requirements aimed at protecting cardholder information by preventing security breaches and data theft. The PCI DSS (Data Security Standards) Council sets standards that any merchant who holds, processes, or transmits cardholder information from any card association must comply with. What You Need to Know to Get Started…
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How to Choose a Mobile Payment Provider
Over the past two weeks, we’ve looked at benefits of mobile payment systems for businesses and the advantages they provide to consumers. Now it’s time to decide: what are the factors you need to consider when you’re looking at different mPOS providers? Types of Providers While different mobile payment systems have popped up all over…
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Is Bitcoin the Currency of the Future?
I don’t know whether or not Bitcoin will ultimately be successful, but there is most certainly a future market for cryptocurrencies on the whole. Just last December, someone used this option to buy a $103,000 top of the line Tesla for a mere 91.4 Bitcoins. Admittedly, like most people, I was originally skeptical around the…
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Good News: Customers Love Mobile Payments, Too
Last week, we looked at some of the benefits businesses get from accepting mobile payments with a Mobile Point of Sale system. But the business isn’t the only party to consider; what about the customer? If the customer doesn’t like something, then it doesn’t matter how much you love it. The customer is king. Here’s…
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5 Reasons Your Business Needs to be on Facebook
OK, you’ve done it. You’ve started your small business. You have a great product. You’re making sales. Things are going well. But you can always use more customers, right? How can you continue to grow your reach? Increasingly, social media, and Facebook in particular, is becoming the answer to this question. The number of businesses…
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Factors that Determine the Transaction Fee
Transaction fees, also called effective rates or merchant fees, are fees that are charged to you by your payment processor on each transaction processed. The fee includes the bank interchange, the credit card association fees, and the processor fee. There are several factors that will determine your transaction fees: Your type of business. A women’s…
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Consultant’s Corner: Sales Tax on Out of State Sales
Question: We are beginning to get out of state orders, how do we handle the sales tax on these out-of-state transactions? State and local sales and use tax laws vary; however, for sales made to customers in the U.S., when a business has no physical presence in a state, it typically has no obligation to…
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