Posts by Harry Kierbow
Inbound Marketing 101: 3 Steps to Start
Any small business needs successful advertising. Without customers, there is no business, and without effective advertising that gets your name out to the public, you won’t have customers. People can’t go to a business if they never hear about it. As a result, professionals need to focus on using advertising to bring in new clients.…
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How Long Should Your Blog Post Be? The Two Word Answer
Is the quest for the perfect blog post length leaving your trash can full and your patience empty? Working with our clients on social media and online marketing concerns, it’s one of the most common questions we see- “How long should my blog posts be?” Is there a magic number of words or characters that…
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5 Things You May Not Know About US Veteran-Owned Businesses
“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory.” –Woodrow Wilson, November 11, 1918 And with those words, President Wilson began the holiday that has since become Veterans Day. But really from…
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5 Reasons Your Business Needs to be on Facebook
OK, you’ve done it. You’ve started your small business. You have a great product. You’re making sales. Things are going well. But you can always use more customers, right? How can you continue to grow your reach? Increasingly, social media, and Facebook in particular, is becoming the answer to this question. The number of businesses…
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Can Anyone Work in Customer Service?
“Harry, anyone can work in customer service.” I sat back in the chair in my manager’s office, fuming, letting his last statement wash over me. Anyone? Really? A million things raced through my head; but I wisely said none of them. I resolved then and there that I would leave that job and find a…
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4 Free Social Media Listening Tools Every Small Business Should Be Using
I think most business owners have grasped the importance of having some presence on social media; but now the question becomes what to do with it. It’s great that you’re there; but if you aren’t putting it to productive use, you’re really just making noise. An often-overlooked, yet important use of social media is listening.…
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Johnny Appleseed: An Original American Entrepreneur
Name 3 of America’s earliest entrepreneurs- and… go. Who did you come up with? Here’s what I’ve got: Benjamin Franklin (disagree? Go fly a kite), Andrew Carnegie (aka the Man of Steel), and Thomas Edison (does that one make a light bulb go off?). There’s one name that I bet you left off the list,…
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5 Fundamental Twitter Tips
For some, tweeting is a language of love — others may associate it with another 4 letter word (insert word here: _______). Despite your take on it, Twitter can be a great marketing tool. When it comes to being a successful tweeter, fundamentals matter. Like Jim Rohn said, “success is the natural consequence of consistently…
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Twitter Testing ‘Buy Now’ Button
In a continuing effort to show real marketing value, Twitter announced Monday that they are testing a “Buy Now” button with a few select retailers in the United States. This new option will allow Twitter users to purchase a product without ever leaving Twitter. Currently, this functionality has only been rolled out to a few…
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Facebook Updates Algorithm: Cracks Down on Caption Links and Click-Baiting
Proving that the people at Facebook do actually work and don’t just spend their day sitting on, well, Facebook, Mark Zuckerberg’s team updated their status with an algorithm update yesterday (August 25th) that represents a major change in the way brands will use Facebook. Here’s what happened and why it matters. Algorithm Update 1: Facebook…
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