Posts by GoSmallBiz
5 Tips to Prepare for the AI Revolution
We have entered a new industrial age that is transforming how we work and live. In times of great change, you can run toward innovation…or away from it. Facing change head-on is important in both life and business. One of the greatest transformations today is happening in the artificial intelligence arena. AI is constantly evolving,…
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It’s Not Too Late to Spring Clean Your Business
Spring provides a great opportunity to analyze and reassess all aspects of your business to ensure better outcomes for the remainder of the fiscal year. Consider which areas need to be reined in. Not only is this a time for a hard look at your financials and internal structures, but it’s also a great time…
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Finding Inspiration
What ideas get you excited? What are you authentically excited about? Switchyards founder and CEO Michael Tavani believes that is a key question for business owners. “If I’m passionate about it, then I’m going to be thinking about it a lot, and I’m going to put it out there,” he says. “It’s authentically me.” Those…
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So You’ve Built Your Website: 5 Quick Tips to Keep It Optimized
Congratulations, you have now successfully built a website for your business. Now, you’re ready to sit back and watch the magic happen, right? Almost! To ensure that your website is performing at its best and driving customers to your business, it’s important to consider some these factors that will help ensure visibility and engagement: Make…
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Optimize Your Online Presence with a Strong Website
In today’s digital world, having a website is a non-negotiable for small businesses. Building a site that accurately represents your business can seem overwhelming. You may be thinking about delegating the task to a third party, but you should consider taking the time to build it yourself. It’s easier than ever to get a website…
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Focusing Your Efforts
Sometimes the struggle is to find an idea. But other times the struggle is to make an idea – or set of ideas – more focused. Michael Tavani, founder and CEO of Switchyards in Atlanta, Georgia, believes this is a process every company needs to go through. “I think companies start off as really scattered…
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Making a Successful Pivot
Many entrepreneurs come up with multiple ideas, and it can be a challenge to negotiate changing visions. Michael Tavani, the founder and CEO of Switchyards in Atlanta, GA, shares the story of how he and his company changed their business model to keep the company growing. Tavani started with a question: “What is it that’s…
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Branding Your Product
The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention. In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected…
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5 Tips for Building a Highly Productive Team
The health and future of all business relies on productivity. Without it, you can’t reach optimal performance to remain competitive in your industry. The classic understanding of productivity in business is that each individual works hard to complete their duties—staying busy. While this isn’t wrong, productivity goes beyond hard work. It’s more about how you…
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5 Tips for a Winning Email Campaign
When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…
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