Posts by Deborah Sweeney
How Introverts Can Succeed As Entrepreneurs
What kinds of adjectives come to mind when you think of the word entrepreneur? You may be imagining someone that is ambitious, hardworking, enthusiastic, and gregarious in nature. Let’s go back to that gregarious part. What if you tend to be a little bit shy or timid? Can an introvert also succeed as an entrepreneur?…
Read This Article
3 Things Entrepreneurs Need to Know About Corporate Resolutions
Not to be confused with New Year’s resolutions, corporate resolutions are official documents that record formal decisions and actions approved by your board of directors (or members, if you run an LLC) on behalf of the company. If you’ve been tasked with putting these documents together and have never done so before, take a moment…
Read This Article
Why Case Studies Matter For Small Businesses
Over the last couple months, I have been focusing on speaking with our customers to create more case studies for internal use. These case studies showcase success stories and overcoming challenges from ordinary small businesses that incorporated with us. Would it be strange to say I’m having a blast working on these? Because I am!…
Read This Article
Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…
Read This Article
What Should Startups Do Before Transitioning to a 100% Remote Workforce?
Messaging surrounding doing business during the coronavirus pandemic is starting to turn the corner. What has continually been referred to as a “trying” and “unprecedented” time is slowly shifting into “a time like this” according to a recent survey from QuickBooks. Within the next 12 months, 72% of individuals surveyed by QuickBooks reported they are…
Read This Article
4 Reasons to Love Complaints
We all know that one person who loves to complain. It feels as though they always have something negative to say about the food, or the service, or whatever they deem sub-par that evening. As much as this type of person may annoy you personally, small business owners should love the complainer. In fact, embracing…
Read This Article
What Do LLCs Need to Know About Operating Agreements?
What comes next after an entrepreneur forms an LLC for their startup? Small business owners may prioritize registering for a trademark or filing for an employer identification number (EIN) next. If you already have obtained these assets, it’s time to look into preparing an operating agreement for your business. What’s An Operating Agreement? An operating…
Read This Article
How An Athletic Mindset Leads to Entrepreneurial Success
I’ve been athletic my entire life. Growing up in Southern California, I loved to exercise. I taught aerobics throughout college, law school, and business school. From Pilates classes to taking “walking lunches” at work, I am, quite literally, always on the go. My husband and two teenage sons also love sports. We play soccer together…
Read This Article
Is It Time to Incorporate in Another State?
Some businesses use the summer months to kick back and relax after all their hard work in Q1. Others spend these laidback months strategizing their initiatives for the remaining year. For some startups, their next move might be to literally move—with plans to expand their business and incorporate in another state. Incorporating in another state…
Read This Article
5 Manager-isms All Good Bosses Should Avoid
Business management is plagued with stereotypes. Managers are portrayed or seen as incompetent, aloof, or out of touch with the office. Just look at Lumbergh from Office Space, or the Pointy-Haired Boss in Dilbert. Now, for the most part, these are just caricatures of the worst traits in managers and bosses, but there is a…
Read This Article