Marketing
Finding Customers
The first step in the search for your next customer involves understanding who your ideal customer is. Look to understand their pains and their problems, then make sure you understand exactly how your solution will meet their needs—then you’ll be able to find the right customers. TJ Muehleman and Jared Malan of We&Co focused on…
Read This ArticleWhy Do You Lose Customers?
Why do you lose customers? Do you know? When you’re trying to get one more customer, it can be very helpful to know both what you’re doing right as well as what you might be able to improve on. In any business, the customer has to come first. If you’re not providing value to your…
Read This ArticleGrowth Comes from Entrepreneurship
There is no country in the world where the culture of entrepreneurship is more central to life for millions of people than the United States. Think of the greatest innovations of the past century, and beyond. How many of them came from the United States? The Atlantic Magazine surveyed scientists, engineers, entrepreneurs, and technology historians…
Read This ArticleWhat Are You Afraid Of Anyway?
“You can conquer almost any fear if you will only make up your mind to do so. For remember, fear doesn’t exist anywhere except in the mind.” -Dale Carnegie Have you ever built something up in your mind, only to find that when it happens, you stand back and say, “Wow—you know what, that wasn’t…
Read This ArticleWhy We Miss Our Goals
Tell me if this scenario sounds familiar. You know exactly what you want to do. You have it all figured out. And then somewhere along the line, something happens. You’re not even sure what it was—all you know is the end result: whatever it was you were planning, it didn’t get done. This problem is…
Read This Article3 Brands That Won in Last Night’s Super Bowl
Wow, that was a let-down, huh? This year’s Super Bowl—not so super. Even though the game wasn’t so great, there were some brands who brought their A-games. Here are some of the highlights of the night. What? From the game? Seriously? No; from the commercials. Tim Tebow’s “No Contracts” T-Mobile Commercial Has anyone else been…
Read This ArticleSimple Sales
Sometimes we make things harder than they need to be. When it comes to sales, we often think we have to be the flashiest, the funniest, the pushiest or the most eloquent in order to close the deal. But it’s actually a lot simpler than that. Find out what a person wants, needs, or desires…
Read This Article#TuesdayTip: Never Get Caught on the Bench
You have to wake up each day with a chip on your shoulder and a sense of desperation in your stomach. If you don’t, you’ll never take risks and improve. Hear the story of Fran’s first game for the Georgia Bulldog Varsity Football Team against the Texas Longhorns on September 20, 1958. Fran put…
Read This Article#TuesdayTip: The Mission of Business
The mission of business is to help others. Do this, and success will take care of itself. Subscribe to the GoSmallBiz.com YouTube channel to access support videos and more business tips.
Read This ArticleThe Power of Persistence
Everyone has times when they fail. It’s easy to separate the world into two camps, those who are succeeding and those who aren’t, but what we often miss is that people move back and forth between those two groups all the time. Today’s great success was yesterday’s failure—and might fail again tomorrow. The key is…
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