Leadership
Making and Framing Better Decisions: The Elements of Choice
We all make countless decisions every day, both large and small. Sometimes we make these decisions in a split second, and sometimes we agonize over them for days, weeks, and even months. But how are we actually making those decisions? How much control do you believe you have over the choices you make? We like…
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Are You Paying Attention? How to Avoid Getting Blindsided
Last weekend was the 148th annual Kentucky Derby, always one of the most thrilling sporting events of the year. They don’t call it “The Most Exciting Two Minutes in Sports” for nothing! And this year’s edition exceeded even those expectations. Rich Strike was the winner of the race, the biggest longshot victor in more than…
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Play Ball! Lessons From the Ohtani Rule
Spring has sprung, and thankfully we have also gotten the return of baseball season! Although things got a big tense over the winter during the lockout, the players and owners were able to work it out to start the season. In addition to the new labor deal, the league also announced some rule changes for…
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How SEO and SEM Work Together
Over the past few weeks, we’ve looked at both Search Engine Optimization (SEO) and Search Engine Marketing (SEM), looking at what they are, how they work, and when they’ll be most effective in your business. Of course, the real story isn’t SEO vs. SEM. They are not mutually exclusive, although you may focus more on…
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Be Willing to Scramble
Having a plan is important. But things don’t always go according to plan, no matter how hard we try. So what do you do when things go off-plan? The path of least resistance might be to just give up. But as Fran Tarkenton learned from football, sometimes you have to be willing to scramble. That…
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Know Your Limitations
We all have strengths – and we all have weaknesses, too. One of the most important things for any leader is to know and be realistic about both of those categories. You want to play to your strengths as much as you can, which means you need to know which things you genuinely do well…
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Should You Use SEM for Your Business?
We recently talked about SEO, Search Engine Optimization, and how it fits into your digital marketing plan. The other side of the coin is SEM, Search Engine Marketing. The definition we’re using for SEM is using paid advertising to reach your audience and achieve priority placement. By bidding on relevant keywords for your business, you…
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Don’t Wait Forever for the Perfect Time
Have you ever found yourself putting off a project because it just “wasn’t the right time”? While we can always come up with a reason not to do something, it’s all too easy to keep kicking the can down the road forever, and never actually do anything. There’s no such thing as the “perfect time,”…
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Should You Use SEO for Your Business?
Are you using SEO in your business? Do you know what it is? What it means? SEO stands for Search Engine Optimization. A simple definition of SEO is website optimization to drive traffic from organic search results. By following best practices, you can improve your website’s ranking when people search for relevant terms on Google…
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3 Ways Employees Can Fall Back in Love With Their Jobs
Life over the last few years have been difficult for many professionals. The way we work has shifted significantly amid the COVID-19 pandemic. There are employees struggling with feelings of burnout, stagnation, and internalized questioning as they watch coworkers exit during the Great Resignation. You might not even have any of these feelings but are…
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