Differentiate_Yourself

What makes you different from everyone else around you? Marshall Chiles, founder and owner (and self proclaimed “dudeman”) of the Laughing Skull Lounge in Atlanta, has created a business unlike any others in his market. With the smallest space and the fewest seats of any comedy venue, the Laughing Skull Lounge offers a more intimate…

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Laughing_Skull_Lounge_Finding_Customers

The best way to get new customers is to take care of your current customers, says Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta. If you deliver a great product or service, your customers will tell their friends about it, and word of mouth advertising like that is the best thing…

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Reed Parker is the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, and shares his advice for entrepreneurs. He focuses on maintaining a positive outlook: if you’re down on your luck, the best way to move forward is to handle it positively. Set goals, and find what you’re passionate about. If you’re doing…

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As a business owner, you have to measure failure on a day-to-day basis. If you had a bad day the day before, you have to find the lessons you can and then come back bigger and stronger the next day. Depending on where you are in life, failure can mean different things. For many people,…

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Social media is a great way to reach people in your community. Reed Parker, owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, uses social media as an important part of his daily routine. Between a range of different networks, from social media profiles to local yard sale listings, he can reach thousands of…

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In any business, the people you hire are essential to your success—they are the impression that customers will get of your business. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, believes that behavioral questions are the key when you look at hiring someone. You need to know if the person…

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When you operate a franchise business, you’re getting marketing from the franchisor, but that isn’t enough. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, says that might get people in the door, but you have to get involved in the community to get them to keep coming. Reed believes that…

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What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized…

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Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have…

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