Friday_Five_2015

Friday 5 for January 25th, 2019

Why Case Studies Matter for Small Businesses By Deborah Sweeney Small businesses may operate on a modest scale, but that doesn’t mean they don’t have key takeaways, strategies, and stories of their own to share. Debating if you should make room for case studies… Read article Are You Guilty of These Convenience Infractions? By Shep…

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Why Case Studies Matter For Small Businesses

Over the last couple months, I have been focusing on speaking with our customers to create more case studies for internal use. These case studies showcase success stories and overcoming challenges from ordinary small businesses that incorporated with us. Would it be strange to say I’m having a blast working on these? Because I am!…

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Measure_What_Matters

You Have to Measure What Matters

Every business should know the metrics that lead to success or warn of trouble ahead. They are different for every business, and go beyond just counting dollars and cents. Instead it’s about what things you do that cause those dollars and cents to come in, that make it possible for you to provide real value…

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4 Steps to Resolving Workplace Conflict

If you are an employer for long enough, the time will come when you have to handle some interpersonal conflict. Not everyone will be able to get along all the time, and if a bad situation is allowed to persist without any intervention, it can have some serious side effects in your business. So what…

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Are You Guilty of These Convenience Infractions?

In my latest book, The Convenience Revolution, I focus on why and how companies should eliminate friction. But what are the things that cause friction in your business, introducing frustration and confusion to the customer experience? In this week’s video, I look at 10 of the most common ways companies create friction for their customers,…

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Consultant’s Corner: Serving on a Corporate Board

Q: How does a person go about getting considered to serve on a corporate board, or as an advisor to other corporate boards? The approach, qualifications, and other considerations for getting a board of directors, or advisory committee, seat vary somewhat based on the type of corporation—nonprofit, privately-owned, or publicly owned. Having contacts and relationships…

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Friday_Five_2015

Friday 5 for January 18th, 2019

Even Better Than a Positive Review By Shep Hyken A customer testimonial is powerful. And now in our age of social media and review sites, customers are sharing more of their experiences—both positive and negative—than ever before. But while getting… Watch video Strategies for Solving Employee Absenteeism By ADP Employee absenteeism can become an expensive…

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Let Your Customers Expand Your Business

Adapted from One More Customer by Fran Tarkenton and Scott Miller Businesses often get funding in order to expand. The great Sam Walton certainly did that, but he didn’t do it until he had proven his business model and proven he could get a lot more people to come back more often to buy more. Many others…

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Keeping_Customers_After_Losing_A_Sales_Rep

Keeping Customers After Losing a Sales Rep

When you run a business, things are going to change. It’s inevitable. Your products and services, technology, and even your marketing strategies and personnel will all change over time. But one of the biggest challenges you will face in the midst of these evolutions is finding ways to retain customers when you lose a sales…

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