Campbell’s Soup Trademarks Chunky: Why It’s A Great Move For The Brand

After years of association, the word “chunky” is now a trademark of the Campbell Soup Company. Campbell’s filed a trademark application to trademark ‘chunky’ in 2018 with the United States Patent and Trademark Office (USPTO). The USPTO approved the request, giving Campbell’s “exclusive right to use the mark on, or in connection with, the goods/services…

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5 Ways to Say “Thank You”

Showing appreciation to your customers is a big step to creating a memorable experience and being truly amazing. So what are the things you do to tell your customers, “Thank you!” While there are many options, from notes to videos to events, make sure you’re doing something to show your customers just how much you…

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Consultant’s Corner: Cold Calling Techniques

Question: What is business etiquette concerning cold calling and how often to follow-up with a prospect if they do not give you a time? How should you toe the line between checking in and being annoying? Cold calling can involve phone calls to set appointments or cold call visits to prospects to have a sales…

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Friday 5 for February 15th, 2019

Cultural Fit or Cultural Add? By ADP When you’re looking to hire new people for your team, you’ll likely hear a lot of advice about hiring for “cultural fit,” finding people who are a good match for the existing team. But one risk… Read article Figure Out Why Your Customers Come to You By Shep…

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4 Reasons Corporations Are Attractive to Investors

Every new, and established alike, business needs some investors to get their venture off the ground. Without the initial funding, there would be a lot of startups that would never even get to see their first year in business. A small business will need money all throughout its lifetime to stay afloat, but it’s the first batch of…

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Failure is Not Final

To learn from failure, you must own your failures. When you make a decision, you need to acknowledge that things can go wrong and take responsibility when they do. Owning failure means you examine it, rethink it, and figure out how to improve. Our parents tell us things like “Learn from your mistakes.” Most of…

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Cultural Fit or Cultural Add?

When you’re looking to hire new people for your team, you’ll likely hear a lot of advice about hiring for “cultural fit,” finding people who are a good match for the existing team. But one risk the “cultural fit” strategy runs is producing a team of people who are too similar. Sometimes, what you need…

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Figure Out Why Your Customers Come to You

Do you know why your customers choose to do business with you? People have all kinds of different reasons for making the decisions they make, including which companies to buy from. For some customers, it all comes down to price. But as a business owner, that isn’t the most reliable reason, because those customers are…

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Consultant’s Corner: How Much Should You Budget for Marketing?

Q: How much should I budget for my marketing costs? General Marketing Expense Ratios For established businesses, the general guideline for a marketing budget is a percentage of sales. However, for a startup business with no sales history, the considerations are: What marketing methods are identified in a business plan? What marketing methods will be…

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Friday 5 for February 8th, 2019

Earning Your Customers’ Trust By Shep Hyken Trust is the foundation for great relationships. So how much do your customers really trust you? To build that trust, you need to deliver a predictable, consistent experience, every time. When… Watch video Keep Up with the Latest Workforce Trends By ADP Everything in life is constantly evolving…

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