Consultant’s Corner: Marketing Plans for Financial Advisors

Q. What are the best marketing strategies for financial advisors? Financial advisors and similar professionals use customer referrals, local Chamber networking, other professional networking, lead groups, direct mail, newsletters, a business website, social media networking websites, direct sales, and other methods. The best marketing plan will be the one that effectively reaches your defined target…

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Friday 5 for December 7th, 2018

How Can Customers Find Your Business? By Deborah Sweeney Businesses need to be ready to meet customers and their needs right now. Customers will be looking to see what influencers have to say, but they will also be looking at the business itself… Read article How the Best Companies Serve Their Customers By Shep Hyken…

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Engaging Training for Remote Employees

As more and more workers take the option of working remotely, it adds new challenges to employers. Recent estimates find that around 4 million workers in the United States are working from home for at least half of their hours. So when your workers aren’t in the office, how do you keep them engaged? And…

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There Are No Silver Bullets

I have a pet phrase that I use often, “There are no silver bullets.” In other words, there are no shortcuts to success. To this day, I’m still amazed at how often my phone rings, or an email comes in that says, “Come join me, I have the greatest product in the world! If you’ll…

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How the Best Companies Serve Their Customers

Some companies are real rock stars when it comes to customer service. So what can you learn from them, and how can you take their ideas and practices and make them your own? The Interbrand Best Global Brands List just came out, and the list had the same 1-2 for the 6th year in a…

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Consultant’s Corner: Protecting Your Business from Employee Theft

Q: I’m looking to start a new mobile auto detailing business. My biggest concern is protecting my business, particularly from employee theft. What can I do in my hiring procedures? Effective hiring procedures are important for every employer; however, since you will have employees taking company assets off premise, handling customer cash payments, working on…

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How Can Customers Find Your Business?

This year, Intuit released The Intuit 2020 Report in a close partnership alongside Emergent Research. This report unveiled 20 trends which will shape the next decade throughout the entire world. Everything from the continued rise of small businesses across all demographics to the advantage of collecting more data was analyzed in the report. I was…

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Friday 5 for November 30th, 2018

GoSmallBiz Podcast: Presidential Principles Featuring: Anton Gunn On this episode of the GoSmallBiz Podcast, we’re joined by Anton Gunn, Founder of 937 Strategy Group. Anton has some powerful insights on what we can learn about leadership by observing… Listen now Give Customers What They Need By Shep Hyken Good customer service isn’t always just about…

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Stay Focused on the Moment

When I stepped onto the football field, I was not consciously thinking beyond the moment. Above all, I was not thinking about winning or losing. In the rest of my football career that followed, in college and in the NFL, I never thought about winning or losing. Not against Texas on September 20, 1958, in…

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Finding Your Real Company Values

Company values are a lot more than the words you choose to put in a mission statement. They’re more than just whatever you say your values are. Your company’s values are the things that you and everyone on your team say and do, day after day. That’s what people see, and those are the values…

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