Posts by Ed Fox

Today, every small business needs to have an Internet strategy, an intentional approach to the online world. And it is not out of the reach of the small business entrepreneur; there are some basic principles and guidelines to a successful online strategy. Many small business owners believe an online strategy consists of building an attractive…

A content strategy is a road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content. Creating a content strategy can be a very time-consuming project, but will ultimately help you by giving your business a…

So you understand all the functions you want your website to serve, and you’ve got the general design down. But what about the actual content? What words can you put on a website to create dollars? There might not be a magic formula, but with strong and complete copy you can create a compelling site…

In lessons 1 and 2 of our Website Design Boot Camp we looked at website purpose and website design. This week, we look at effective use of media. Once you have your structural design in place, you’re ready to make your website really pop. To do that, you have to understand how to use aesthetic…

Last week we looked at the purpose of a website. Now it’s time to get to the nitty-gritty of actually building a powerful website. That means creating a great customer experience on your website as well as a coherent path to convert visitors into customers. Let’s look at some of the fundamentals of website design:…