Posts by Edwin Bevens
Don’t Miss Out on What Could Be Your Signature Idea
Newly elected baseball Hall of Famer Mariano Rivera is known for many things: Holding the all-time career saves record. Winning 5 World Series championships with the New York Yankees. Setting a host of playoff relief records. And last week, those accomplishments made him the first player ever unanimously elected the Baseball Hall of Fame. I…
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Book Review: The Convenience Revolution, by Shep Hyken
People love convenience. If you’re ever wondering what’s going to happen in a given situation, the path of least resistance is often your best bet. Convenience, and minimizing resistance (friction), is the subject of Shep Hyken’s newest book, The Convenience Revolution. We also reviewed Shep’s previous book, Be Amazing or Go Home, which presented habits…
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Why You Need an Inspiring Story
No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of…
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Growth Strategies You Can Learn from Your Favorite Theme Park
The Themed Entertainment Association and AECOM released their 2017 Theme and Museum Index Survey, an annual report that ranks the top theme parks, waterparks, and museums all over the world based on annual attendance, tracking the ups and downs over the years and across regions. In addition to just tracking the raw attendance data, though,…
Read This ArticleYour Pitch is Your Movie Trailer
Everybody knows the Golden Globes and the Oscars. But last week was an entertainment awards show you likely don’t know: the Golden Trailer Awards. Since 1999, the Golden Trailer Awards are given out each year to honor the best movie trailers. This year’s ceremony was on May 31st, and the big winner was Black Panther,…
Read This ArticleBook Review: Be Amazing or Go Home, by Shep Hyken
Shep Hyken’s latest book, Be Amazing or Go Home, comes with a dramatic backstory. One of Shep’s employees suddenly developed a problem with tardiness, and general lackluster performance. After several conversations, things came to a head in a conversation where Shep reminded the employee of the company’s mantra: “Always Be Amazing!” After the employee acknowledged…
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Are You the Master of Your Material?
The fall semester of my junior year in college, I landed what felt like a cushy job: TAing for a history professor teaching a freshman-level introductory Western Civ course. I would sit in on class each Tuesday and Thursday morning (it was an 8 am class, so, yeah, nothing’s perfect), take attendance, hand out any…
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3 Ways to Get the Most Out of Your Social Media
It’s the end of the day—have you posted your latest photo to Instagram? Shared that latest Facebook post? Responded to everybody on Twitter? Posted in your LinkedIn groups? Uploaded your new video to YouTube? Frankly, that sounds exhausting. Don’t get me wrong—social media is incredibly valuable, and if you do it right you can reach…
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Book Review: The Growth Dilemma by Ami Kassar
“Have you ever met an entrepreneur who is happy with their lot? Most entrepreneurs I work with are always pushing for their companies to grow and get bigger. At the same time, they struggle with decisions about how big they want to become, how much money to reinvest, and how to go about it. They…
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A Brand Is…
Your brand. Everyone says you need one, and that it needs to be strong. With all these messages going around about branding, do you really know what it means? Don’t let “branding” just be vague, empty rhetoric. Make it real. Here are some of the things we mean when we talk about a brand. Logo…
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