Posts by Harry Kierbow
Paul Bunyan and the Round River
It’s here! Do you know what day it is? Probably not unless you’re a lumberjack. It’s Paul Bunyan Day. You may remember Paul and his big blue ox, Babe, from childhood stories. The 7 foot tall lumberjack (who apparently had a stride of 7 feet as well – must have skipped a lot), wandered the woods…
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It’s the Little Things That Count
I have always considered myself to be a lone wolf, marching to my own strange and sometimes awkward drum beat. Having grown up in the era of video games, texting and social media, big crowds and face-to-face interaction intimidate me. Whenever possible, I use self-service tools or online chat. If I can’t figure something out…
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2 Ways to Get People Talking About Your Business
There are many advantages of word of mouth advertising. First of all, it is virtually free. By providing excellent service or a valuable product, a business owner can turn normal customers into raving evangelists, spreading the good word from person to person. Then, if those people talk to 20 people, and those people talk to…
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A Salute to Veteran Entrepreneurs
The citizen soldier is a uniquely American thing. From the Minutemen to the Rough Riders to the Screaming Eagles of the 101st Airborne, ours is a military made up of the average citizen, especially in time of need—and they have responded in a great way. The same traits that make one successful in the armed…
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Social Media is a Conversation: Don’t Turn Your Back
By now, small business owners should have seen the light when it comes to social media. Sites like Facebook, Twitter, YouTube, etc., are great for making connections with current customers and future prospects, but you have to remember that this is a chance for open dialogue. Don’t just throw your content out and walk away.…
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Pinpoint Advertising with Facebook Website Custom Audiences
Have you ever created an ad on Facebook? If you have, I’m sure you’ve seen it – you know, the audience size. Your ad may be perfect, but if it’s going to be shown 2 million people, what kind of conversion rate can you really expect? There has to be a better, more efficient way,…
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Small Businesses Provide Hope During the Boston Marathon Bombings
Small businesses make a big impact in America. But that impact goes beyond the economics—what really makes small business special is that the millions of small business owners across the United States are not only creating jobs and driving social change, but they are members of their local communities, and they are there when we…
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Life Lessons from Tim Allen – no, really
Just in case the title didn’t already do it, I’m going to say something that may alienate you right from the get-go: Tim Allen is a wise man, father figure and ultimately someone who helped guide me in the right direction. Before you stop reading, take into account my generation. I grew up watching Home…
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4 Small Business Lessons from The Walking Dead
I can’t be the only one out there who is slightly groggy from staying up late to watch Walking Dead last night. First, an aside—yes the show does air at 9 pm EST and yes I did say “staying up late” to watch it, but I have a 3 year old boy, so I was…
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The Biggest Online Marketing Mistakes
More and more small businesses are aware of the advantages offered by online marketing. From using your own website, to social media, to online advertising, there are lots of outlets for the web-minded small business entrepreneur. But all small businesses need to be conscious of their web presence. Even if your business does not have…
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