Guerrilla_Marketing_For_Startups_Startup

Marketing is tricky for startups. Spending money to get the word out about your business tends to be expensive, and excess cash is usually not something that start up businesses have. TJ Muehleman and Jared Malan, founders of We&Co, say that their company doesn’t market a lot. Instead, they rely on guerrilla marketing—leveraging existing platforms…

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Attracting_Venture_Capital

Startup businesses have many options for funding; We&Co co-founders TJ Muehleman and Jared Malan thought from the very beginning that the right thing for them would be venture capital and angel investment. It’s a very different model from what many small businesses need. Typically, a small business will get a loan and pay interest on…

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TJ Muehleman and Jared Malan from We&Co shared some of their best advice for startup entrepreneurs. In a startup, there are only a few roles that are truly valuable, so you need to find your role at an early point. They also recommend having 6-9 months of pay in your savings account; no matter how…

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When you decide to be an entrepreneur, failure is part of the territory – especially in the startup world. According to TJ Muehleman and Jared Malan of We&Co, if you’re not failing all the time, you’re not trying hard enough. The key, though, is to learn from those failures. For example, they learned that some…

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  Finding the right co-founder for a business is critical; going it alone in the business world is extremely difficult. TJ Muehleman and Jared Malan are the co-founders of We&Co, and shared their past and current experiences with co-founders. Being great friends with someone is not enough to make someone a great co-founder. There is…

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Finding_Customers

The first step in the search for your next customer involves understanding who your ideal customer is. Look to understand their pains and their problems, then make sure you understand exactly how your solution will meet their needs—then you’ll be able to find the right customers. TJ Muehleman and Jared Malan of We&Co focused on…

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Finding_the_Pain_Point

A cool idea might inspire you and get you started on a business, but to build something that succeeds and lasts you need to find the pain point in the market. We&Co started off as a different kind of app than it is today—it was consumer-based, to thank people at restaurants. Co-founders TJ Muehleman and…

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