Consultant’s Corner

Q. What are the tools I need to create a podcast, and what are good podcasting platforms? Also, how can I monetize a podcast? Podcasts can be used to broadcast audio, video, PDF, or ePub files. To begin your research and evaluation of the industry, technical requirements, marketing and business resources, music licensing, and other…

Q. We recently created a website for our business, but it is not showing up whenever we search for our business name on search engines. What can we do to improve our search engine rankings? Timing For a new website, it is important to note that it is can take a few weeks for search…

Question: How can I effectively utilize social media, specifically LinkedIn, as a means of promotion? While LinkedIn is one social media tool for marketing your business, there are other social media resources you should utilize in conjunction with LinkedIn. General Social Media Marketing Considerations The specific social media methods and tools that you plan to…

Question: What are some strategies to market my business on Twitter? This answer focuses on marketing through Twitter, however, we would recommend that you consider an integrated marketing approach utilizing a Facebook business page and possibly other social media sites to increase your exposure and allow for the most impressions possible. Here are important Twitter…

Q. Where do I get started figuring out how to market my business? Marketing considerations. Generally speaking, marketing plans are influenced by the industry, local competition, target customers, available capital, customer base, and other factors. Also, trial and experimentation is usually required to determine the most effective promotional methods for a particular market. Businesses normally…