The Real Meaning of a Customer-Centric Business

You hear a lot about the importance of making sure your business is customer-centric. But what does that really mean? I actually prefer the term customer-focused, but either way, the key idea is that all decisions are made with the customer and his or her best interests in mind. And that means all decisions, large […]

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Taproom Coffee: Starting a Business

For Jonathan Pascual, owner of Taproom Coffee in Kirkwood, Georgia, owning a business started off as a far-off dream. But once it seemed that the dream could become a reality, he quickly went about learning as much as he could about his industry and running a business. Free Download: [eBook] All About Incorporation — Choosing […]

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Friday 5 for April 7th, 2017

GSB TV: Making the Most of Sales Promotions With: Chris Barnes and Tyler Schmidt With a smart use of promotional strategies, your business can find new customers and new streams of revenue. Learn the difference between the main categories of promotions and… Watch session You Don’t Need Super-Salesmanship By: Fran Tarkenton For years, ever since […]

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GSB TV: Making the Most of Sales Promotions

A promotion is a short-term offer used to generate sales, roll out a new product, and do many other things. On this session of the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt briefly look at different types of promotions and how they are best used. They also discuss the difference between […]

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Developing Entrepreneurial Employees

In any business, the people we hire make a huge difference. The right people in the right spots at the right time can push you to new heights, while a bad hire can set you back. A great asset as you organize your business for growth is building around entrepreneurial employees. Now, you might be […]

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You Don’t Need Super-Salesmanship

For years, ever since I played football, people have come to me to say, “I’ve got this great idea, if only you would be willing to sell it for me.” But the honest truth is, I’m not a great salesman. That doesn’t stop people from coming to me and telling me we could make millions […]

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Repairing a Damaged Reputation

A reputation takes a long time to build, and can be damaged or even destroyed very quickly. So what do you do when something goes wrong, and threatens your hard-earned good reputation? Taking the right approach can be a lifesaver (or business-saver). Make sure your customers know and understand what’s wrong, take responsibility, and take […]

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