You’re Only as Strong as Your Weakest Link

Your Brand is Strong as Your Weakest Link

It might sound like a cliché, but it’s true: you’re only as strong as your weakest link, and that saying holds true for your business and your brand. Even if 99 employees are great, but 1 is not, what happens when a customer encounters the one? It hurts your brand reputation, at least for that customer. Make sure to present a consistent, strong customer experience every single time, from each of your team members, no matter where you are.

Learn more in this week’s video:

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to