Why You Need Loyal Customers

September 22, 2021 // Shep Hyken

We all want repeat customers. It’s a lot easier to get someone to buy when they’ve already bought from you before and they know from experience that you can solve their problem. But what’s even better than a repeat customer? A loyal customer. They are not exactly the same thing. So what’s the difference? Watch this week’s video to find out!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.