Who Is Your Customer Loyal To?

Who Is Your Customer Loyal To header

Where does your customer’s loyalty lie? Many companies assume that the full loyalty is to the business, and so they take actions that end up damaging the customer relationship! It turns out that much of customer loyalty is actually to your employees, so when you take steps to automate the customer relationship and disrupt the connection between customers and your people, you’re only harming yourself.

Learn all about it in this week’s video!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.